Internship Description
This internship offers project-based learning in marketing analytics, focusing on evaluating campaign performance and customer behavior using real-world data sources. Participants will work on guided analytical projects, learning how data informs marketing optimization and decision-making.
Activities & Exposure
• Collect and analyze web and social media performance data
• Explore A/B testing and customer segmentation analysis
• Build dashboards to track engagement, conversion, and growth metrics
• Review findings and optimization strategies in mentor sessions
Outcomes
• Practical experience with marketing analytics workflows
• Ability to interpret customer behavior metrics
• Portfolio-ready dashboards and analysis examples
Requirements
Preferred Background
Marketing, Data Analytics, Communications, or related majors
Familiarity with Excel, Tableau, or Python for analysis
Strong analytical thinking with creative problem-solving skills